In 2012 -2013 Tairawhiti CAAF (Community Action on Alcohol Fund) steering group worked with Poverty Bay Rugby and a range of several local agencies and organisations to implement a successful Ease Up campaign; making sidelines alcohol- and smoke-free. The group achieved very good outcomes, including:
  • Greater awareness of alchohol and tobbacco-related harms.
  • A high level of community ownership
  • Policies developed by local sports clubs
  • Effective working relationships among the stakeholders
According to their case study, the group maximised these successes with a sustained programme of communication throughout the 2013 rugby season.  Māori wardens, secondary school students, clubs and local organisations such as Tauawhi Mens Centre, Turanga Health and Tairawhiti District Health all worked together to build awareness and engagement among the local community. Read the full case study.