Successful Tairawhiti/Gisborne Ease Up Campaign
In 2012 -2013 Tairawhiti CAAF (Community Action on Alcohol Fund) steering group worked with Poverty Bay Rugby and a range of several local agencies and organisations to implement a successful Ease Up campaign; making sidelines alcohol- and smoke-free. The group achieved very good outcomes, including:
- Greater awareness of alchohol and tobbacco-related harms.
- A high level of community ownership
- Policies developed by local sports clubs
- Effective working relationships among the stakeholders