Human rights, social justice, rights of ethnic minorities and indigenous peoples, the health of our planet, and advancing a form of development that will bring about material and spiritual prosperity are just some of the principles that can help associations remain relevant and sustainable in the future, says HPF’s Executive Director Sione Tu’itahi.
Mr Tu’itahi made the comment as part of a number of key ideas he shared during a panel discussion at the 14th annual CEO and Chair Symposium held at the Adelaide Convention Centre in Australia from February 20th to 21st. The panel discussed how associations can move from focusing mainly on economic outcomes to include social outcomes.
Mr Tu’itahi was invited as one of the speakers for the symposium as part of HPF’s ongoing collaboration with Tourism New Zealand, one of the sponsors of the symposium.
He offered as an example and case study, the 23rd IUHPE world conference on health promotion co-hosted by HPF in Rotorua last year, adding that the conference was a vehicle and part of a strategic process.
“The aim of the process is to enable HPF and the world health promotion community to contribute to the health of the planet and its peoples, in partnership with global, regional and national partners. We’re happy to say we achieved our goals and the outcomes are keeping us busier than ever,” he told the panel. “Our story was well received with many positive feedback from participants.”
For associations to remain relevant and therefore justify their existence, they should address not only the in-house needs of their members but also address the needs of the wider societal context in which they are nested,” said Mr Tu’itahi.
All human constructs and formations, including associations he added must also adopt a “’global consciousness’ because we live in a global village now; and we need to think global and act local, if not, act on all levels. This is because what happens at the global impacts on the local, and vice-versa.”
As to the future of associations in 30 years, Mr Tu’itahi said we had at least two options.
“The first one is to walk into the future and take what it might bring. The second option is to create the future we want to walk into. I choose the second one, and I am therefore a ‘Future Maker’, not a ‘Future Taker’. So, for associations, they need to envisage the future they want, and create that future.”
After the conference Mr Tu’itahi said it was “a great bounty” to share his experience with Australian CEOs, and to learn from them.
From left, Andrew Makrogianni, from IT company, Higher Logic, Sione Tu’itahi, and Samantha Kent, host from Tourism New Zealand, based in Sydney.